VMware

Creating digital foundations that help transform the world.

Future Casting

Despite broadening both its offerings and expert consultancy, VMware was still primarily known as a provider of virtualization solutions.

1P collaborated with VMware to re-position the enterprise-level technology company as a vital strategic partner that digitally transforms organizations to realize what’s possible—powering the apps, services, and experiences that are reshaping the fabric of their customer’s lives.

Vmware car collage
VMware buildings
Strategy

Show a future that always feels reachable, it’s never so far away that it feels like science fiction.

The Goal

Paint a picture of a future built on VMware technology.

ThE RESULTS

Greater reach,
greater mindshare.

41%
increase
in the share of voice
28%
increase
in web destination traffic
Lg Quote Mark

First Person brought relevance and strategy to our storytelling. They have helped us communicate our value more authentically and more creatively than we ever have before.

AJ Herrera
VP of Brand and Advertising, VMWARE
BUSINESS OUTCOME THROUGH STORY

As partners, 1P continues to evolve the VMware narrative, to tell stories of what its customers have done—and could do—with VMware technology.

Vmware city

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