You’re leading an enterprise that spans markets, geographies, and cultures. Your teams are world-class. Your technology is cutting-edge. Your processes are optimized. Yet somehow, your market position feels more fragile than ever.
What happens when excellence isn’t enough? When every advantage you’ve built—from elite talent to advanced technology—becomes table stakes in a market defined by disruption and relentless competition?
The same growth that’s propelling you forward is also holding you back.
As your organization grows, your teams drift apart. Leadership, though talented, becomes misaligned on priorities. The scrutiny from your board and investors intensifies, as they call for a clear plan to reach peak market performance.
Misalignment isn’t just a hurdle—it’s a fracture that drains over a trillion dollars from businesses annually, slashing up to 25% of your revenue and fragmenting your value in the market.
The consequences are brutal: 90% of companies fail to execute their strategies, and 70% of B2B content goes unheard, lost in a sea of noise.
~25%
Annual loss in revenue
70%
B2B content ignored
90%
Fail to execute strategy
Misalignment isn’t just a hurdle—it’s a fracture that drains over a trillion dollars from businesses annually,
The obstacle standing between you and market leadership isn’t your product, your people, or even your technology.
It’s
y
our stor
y
.
Your story is failing you at the precise moment when market pressures and internal misalignment are at their peak.
When alignment falters, vision blurs, and your narrative breaks apart, your message becomes just another voice in the crowd. Without a cohesive story that unites your vision, defines your category, and resonates consistently with those in and outside the organization, nothing else matters.
The most successful companies understand this.
Story isn’t just marketing—it’s the unifying force that aligns strategy, motivates teams, and transforms your position in the market.
The secret to market dominance isn’t just building better products or hiring great people. It’s putting Story at the Center—using story as a strategic framework that turns your company’s vision into an unstoppable force.
atomic model
Picture an atom. At its nucleus are three core elements:
From this field radiates every message and piece of content, every customer experience and market interaction—each one drawing power from that powerful Story at the Center.
Unite teams around clear priorities. Remove barriers to execution. Deploy resources with precision. Employee retention jumps 25%.
+25%
Employee retention
Accelerate time to market. Scale successful initiatives. Turn market volatility into advantage. Market expansion grows 40%.
+40%
Market expansion
Category leadership follows. Revenue grows 20% faster. Market share rises 50%. Customer lifetime value triples.
3X
Customer lifetime value
Story at the Center isn't just a framework—it's the architecture of transformation.
And like any fundamental transformation, achieving it requires both vision and expertise. Companies that successfully make this shift know when to bring in strategic partners who can accelerate their journey and amplify their impact.
Because most are too busy copying competitors' playbooks to create their own. Too focused on quick wins to build lasting advantage, they lack the vision to see beyond marketing metrics and powerpoint slides.
These companies treat story as intangible, relegating it to a marketing exercise. But those who understand its true potential unlock unparalleled competitive advantage.
Story eclipses marketing—it's the engine that drives differentiation, growth, and loyalty.
While your competitors chase incremental wins, you can claim the strategic high ground. By aligning every level of your organization around your Story—from the boardroom to the front lines—you create a force so cohesive and compelling that your market position becomes unassailable.
Story eclipses marketing—it's the engine that drives differentiation, growth, and loyalty.
Your teams move with shared purpose, accelerating innovation and amplifying impact.
A powerful flywheel of alignment takes hold—where every part of your business moves in synchronicity, each revolution building more momentum than the last.
Customer loyalty surges, revenue grows faster, and your company defines its category rather than chasing trends.
Every stakeholder—employees, customers, analysts, and investors—sees your organization as the definitive leader.
The market won't wait. When CxOs own Story as strategy, they create unstoppable momentum. Each day without Story at the Center is another day of missed opportunity and diminishing returns. The rules of your market are being rewritten.
This time, be the author.
Start now.
Put your story where it belongs: at the center of everything.
First Person is the only company that integrates strategy and story into a single, adaptive growth model through our Story at the Center framework.
While traditional consultancies focus on strategy and agencies deliver fragmented storytelling, First Person unites these two critical elements. We know that strategy and story are inseparable—two sides of the same coin. Together, they form the foundation for businesses to align, adapt, and lead in dynamic markets.
For over 20 years, we’ve partnered with B2B enterprises to unlock billions in revenue by placing Story at the Center. This proven framework unifies vision, category, and narrative into a cohesive growth engine that delivers measurable results and sustainable market leadership.
We know that strategy and story are inseparable—two sides of the same coin.
Our proprietary atomic model aligns strategy and storytelling into a single, actionable force. It’s more than a framework—it’s a transformative growth engine.
Our approach delivers clarity, alignment, and measurable growth—turning your story into your most powerful strategic asset.
We eliminate silos by unifying strategy and storytelling, ensuring every initiative aligns with your business goals.
From launching new categories to navigating complex enterprise challenges, we’ve helped companies thrive across industries by shaping web properties, orchestrating events, developing products and lines of business, managing M&A transitions, building design systems, refining visual identities, and delivering campaigns that resonate.
Employees articulate your company’s purpose with confidence and clarity.
Customers become advocates, inspired by a story that resonates.
Investors see a clear, compelling path to market leadership.
This isn’t just storytelling—it’s business transformation.
Let us help you turn complexity into clarity, and clarity into growth. Your story is your greatest untapped advantage.
Start your transformation today.
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