Clarity and Alignment
From leadership to the front lines, we eliminate confusion and ensure your teams move with shared purpose, solving internal misalignment and wasted effort.
The Story at the CenterTM Approach
The one thing standing between you and market leadership? Your story.
Market leaders who define categories and reshape industries aren't just operating better—they're operating differently. They've discovered a transformative approach that turns market complexity into competitive advantage—Story at the Center.
They’ve embraced Story at the Center as their operating system. This approach doesn’t just unify their vision—it amplifies it.
- Build resilience to navigate volatility.
- Create differentiation that competitors can’t replicate.
- Foster cultures of purpose-driven engagement.
How It Works
The Mechanics of Story at the Center
Story at the Center is a cohesive operating system that unites strategy and storytelling into a single, actionable force. More than a framework—it’s a transformative growth engine.
We bridge the gap between strategy and storytelling by grounding organizations in a core of Vision, Category, and Narrative—establishing direction, defining market space, and connecting strategy to action. Through alignment and activation, we ensure deep ownership and market impact, turning insights into tangible opportunities that guide organizations in implementing their story across every aspect of their business.
Our process centers on four key activities.
Research
Quantitative and qualitative research to gather diverse insights, uncover challenges, and reframe them as opportunities.
Workshops
Real-time collaborative sessions foster collaboration that aligns teams, validates research, and clarifies strategic direction.
Synthesis
Transform findings into a unified narrative that integrates seamlessly across the organization, solving challenges and inspiring teams.
Activation
Bring your narrative to life with actionable plans that connect every customer touchpoint.
The Impact of Story at the Center
Imagine a world where your employees champion your company’s purpose with confidence, your customers become passionate advocates, and your investors see a clear path to market leadership.
First Person is the only company that integrates strategy and story into a single, adaptive growth model. By doing so, we equip organizations to tackle their most pressing challenges and unlock transformative outcomes.
Here’s how Story at the Center addresses key customer needs
Stakeholder Engagement
Your vision becomes a magnet for loyalty, connecting customers, partners, and investors in ways that deepen trust and advocacy.
Category Differentiation
Define your unique space in the market, breaking free from competition and ensuring your business stands out where it matters most.
Scalable Growth
Accelerate revenue and scale initiatives that work, turning your story into a powerful driver of strategic success.
Market Resilience
Transform volatility into opportunity by grounding decisions in a narrative that adapts to change and inspires action.
Unified Narrative Framework®
The Unified Narrative Framework® (UNF®) transforms Story at the Center from concept to reality. It captures your organization's collective intelligence and transforms it into a coherent narrative everyone can understand and use to fuel growth.
It’s a tool for strengthening the Story at the Center of your business.
Startups may need just a few essential parts, while enterprises may rely on a comprehensive version to combat fragmentation and implement Vision as Strategy. Either way, we custom-build each UNF® to fit the unique needs of each engagement.
Learn more
Strategic Narrative
Target Audience
Brand Platform
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Technology & Innovation
It’s a tool for strengthening the Story at the Center of your business.
Startups may need just a few essential parts, while enterprises may rely on a comprehensive version to combat fragmentation and implement Vision as Strategy. Either way, we custom-build each UNF® to fit the unique needs of each engagement.
Learn more →
Most Common UNF® Modules
Perspectives & Opportunities
Insights from qualitative and quantitative research studies to support business and storytelling strategy.
- Surveys
- 1:1 Interviews
- Content Analysis
- Competitive Analysis
- Narrative Analysis
- Grounded Theory
- User/Use Case Studies
- Testing & Experiments
Strategic Narrative
A compelling category perspective to shape business strategy, guide storytelling, and inspire action.
- Vision Acuity
- Stakeholder Analysis
- Storytelling Workshops
- Strategy Development
- Narrative Strategy
Target Audience
Researched audience insights to identify opportunities, enhance relevance, inspire emotion, and drive action.
- Market Segmentation
- Audience Tuning
- Journey Building
Brand Platform
A 360° personification of your company to gain a competitive edge, cultivate trust, and drive loyalty.
- Brand Architecture
- Brand Pyramid
- Brand Narrative
- Brand Personality
- Visual Identity
- Brand Guidelines
Organizational Culture
Declaration of organizational core beliefs to fuel purpose and guide decision-making at every level.
- Guiding Principles
- Core Values
- Organizational Health
Technology & Innovation
Articulation of the strategic and practical role of technology to make its impact relatable and compelling.
- Technology Audit
- Experience Strategy
- Technology Mapping
- Prototype Design & Testing
- Futurecasting
Solution Messaging
Unique messaging to center your audience, address challenges, and highlight your positive impact.
- Marketecture Design
- Message Mapping
- Message House
- Product/Solution Narratives
Activation & Planning
A roadmap of strategic objectives, activities, and measures to accelerate progress and realize results.
- Content Planning
- Change Strategy
- Category Lightning Strike
The power of business storytelling is proven.
