Square

Extending Brand Through Scalable, Strategic Design

Product & Service Videos

Square releases new payment products and small business services on a weekly basis and at a global scale. They needed an agile marketing partner that could act as an extension of their team—rapidly responding to releases with content that expands customer reach.

THE GOAL

Extend The Reach of Square’s Diverse Services

Process
‍
1P aligned Square’s varied offerings across applications and regions with an evolving design foundation, ensuring that on-demand content activation is far-reaching, ultra-efficient and ultra-effective.

Creating The Components of a Powerful Story

1P built design components to enable rapid story creation across custom business verticals of every size, reaching customers with relatable messaging.

green tone chair with paper white back ground tone for walls and desk

deliverables

From Localized to Global Brand Extensions

1P helped Square communicate with a global audience at scale, augmenting videos to fit specific market needs around the world.

ThE RESULTS

Extending Square’s brand and solutions at scale.

8

Localisations

across 4 major languages

#1

Product Hunt rank

For Square Invoices

Best Square video I’ve ever seen produced. This is 🔥!

ANDREW BERGER

HEAD OF VERTICAL SALES
Square