In a market filled with imitators, true differentiation comes from vision-driven strategy, not just planning. Companies that lead their categories do so by defining a compelling narrative about where the market is heading and their role in shaping it.

Innovation thrives when companies look beyond their competitors and draw inspiration from their own vision. This approach empowers you to stay ahead by evolving on your terms, rather than constantly reacting to what others are doing.

Vision is not just an abstract concept; it's a vital strategic tool. My last blog talked about all of the reasons that CEOs must define a bold vision—with a clear, actionable strategy that everyone in the organization can rally behind.

Working closely with CEOs and CMOs, I've helped translate those potent, sometimes chaotic ideas in their heads into clear, actionable strategic visions that everyone in the organization can rally behind.

Embracing Story at the Center means you’re not just crafting strategies—you’re scripting legacies. This is the art of business transformation.

A central narrative resonates across all levels of audience interaction, ensuring consistency and credibility. When leaders see how we structure Story at the Center, they understand why this clarity is so important.

We know that the most successful companies don’t just tell any story, they tell the right one in the right way.

We believe in the power of story to transform and shape a better future—a vision that drives every relationship we engage in and every project we undertake.

Experience strategy is one of the six core offerings of Discovery as a Service, 1P's proprietary method for solving complex business problems. So let's say that holding a live event—building off of your company's Unified Narrative Framework—is part of your experien...

As consultants, we use our collaborative Discovery as a Service process to solve complex business problems and unify company messaging. As an agency, we th...

At 1P, we apply technologies and workflows to create new techniques not often associated with B2B storytelling. Our enterprise-level Discovery as a Service...