Build and tell stories to communicate and sell ideas.
Storytelling is everywhere. Although many of us are great storytellers, we’re not necessarily great storybuilders. Our Storybuilding Workshop helps strengthen your understanding of story structures and how they can be used to build compelling stories that connect with audiences and sell through your ideas.
In this workshop you’ll learn, apply, and practice the art and science of storybuilding. We’ll walk you through the purpose and value of story, and show you the structure all great stories share.
You’ll practice building those structures, then apply it to specific audiences you identify, weaving in the natural emotional triggers that make a story felt and not just heard.
Then we’ll dive into presenting your story. Real-world examples will show how each story component is used to build a presentation worth remembering, including the role visual support plays in effectively communicating ideas.
First Person’s storytelling workshop helped our marketing team completely rethink how we present our ideas. It was awesome.
Understand the value, purpose, and structure of story so that you can quickly and easily construct compelling narratives.
Gain insight into audience empathy to fine tune stories towards specific audiences.
Enhance presentation skills to connect to audiences where they are.
Craft stories that persuade stakeholders and sell ideas.
Improve visual support and presentation building through purposeful, story-first outlines and practices.
Introduction to Story
Story Structures
Emotional Resonance
Audience Empathy
The Story Experience
Motivation
Identification
Storybuilding Process
Universal Structures
Building Blocks
Storytelling That Moves
Famous Presentations
The Role of the Deck
Audience Understanding
