Strategic Territories

This was a big creative first for our client; we were able to take a leap and pitch a concept outside of VMware's comfort zone. With a combination of fluid, abstract animation and scripted interviews, the 12 videos serve as brief windows into each persona benefiting from the Software Defined Data Center or SDDC.

The team concepted and created beautiful animation to accompany each performance and message, in an abstract way. A lot of our team was able to have an input in the creative process and the animation, while maintaining a cohesive feel.