A Championship Season
The Golden State Warriors were making incredible strides on the court and there were hints of the greatness to come, but before their historic season they looked to First Person to create something special for the screens of Oracle Arena. We set out on a truly collaborative creative process which hinged on a great deal of work with many from the Warriors staff.
This wasn’t going to be a just a highlight reel, but something that embodied a new direction for the team and gave something for Golden State’s faithful fans to really stand up and cheer about. The opening video which was developed under the title of Warrior Spirit aimed to show that there was more to the team than just athletics.
For the new season we developed a new look for player introductions and explored the Bay Area to capture the people and places that the Warriors play for which continues to enrich their online and home court visuals.