Nicira asked First Person to help them boil a very complex story down into a three minute overview of the benefits of virtual networking. This was such a radical story that we had to begin by talking about the network itself: what works, what doesn't.
From there we were able to explain how virtual networking creates all kinds of operational efficiencies. This was Nicira's first foray into any sort of animated video, so we created a visual language to help describe the concepts.
Everything that had to do with the old way of networking was contained within boxes or grids. Everything to do the virtual networking was visualize in an organic, planetary world where elements could rearrange on demand. The end result is a stunning visual communication that creates a strong visual metaphor. This video has been extremely valuable to help Nicira tell their story to customers.