Velti came to First Person to create a high level strategic video that showed the spectrum of mobile advertising services they offered. We presented several concepts, but Velti really loved the simplicity of telling the story through point of view of a day in the life of a customer.
This turned out to be a fairly tricky production. All of the hands were shot on green screen with timing synchronized to the back plates. Then the two plates were joined together in compositing with the animations of the interface and the 3D elements that create the transitions.
The final product has been a great conversation starter for Velti. In 90 seconds, a sales person can explain the overview of all the cool benefits that Velti can deliver.