marquis videos produced by 1P for VMware
Making the Abstract Tangible
How do you excite customers about something that’s invisible?
- Translate the abstract and complex into beautiful animations
- Reveal opportunities for digitization
- Create events that excite, engage and inspire wonder
- Make infomercials that don't suck
- Tell your customer's stories from their landscape
Over the past 5 years, VMware and 1P have connected the dots by combining a deep understanding of technology and the drivers of customer behavior. Together, we’ve primed customers for a software-defined future by bringing virtual technologies to life, enabling customers to now see the invisible.
attendees have viewed VMworld opening videos created by 1P
predicted software-defined data market by 2020
Translate the Abstract and Complex into Beautiful Animations
Bringing New Life to Motion
A new and dynamic approach to the VMware brand, shown through a multitude of animated videos and product visuals. Using a persona-based approach, 1P abstracted the complex into beautiful animations that resonated with people from all IT levels.
Reveal Opportunities for Digitization
Capturing the Advantages of Mobility and Cloud Technologies
Video series using a variety of persona-driven perspectives to illustrate both the business and human impacts that mobility and cloud technologies can have, even in industries that haven’t historically relied on technology.
Create Events that Excite, Engage and Inspire Wonder
10,000 ft of LEDs, 6 Dancers, a Trip Past the Moon and a Walking Cloud
Opening videos presented at VMworld, an annual event bringing together tens of thousands of global technology leaders and for VMware’s Research and Development Internal Offsite (RADIO) representing VMware's bold, big ideas for the future and the interconnectivity between these ideas in a way that excited, engaged and showcased VMware’s appreciation for their innovators. Each video set the tone for the event, offering a unique and entertaining way to grab the audience’s attention while generating buzz and excitement.
It's one thing to do great work, and quite another to do great work and have a smile on your face at the end.
You knocked it out the universe! Awesome job this is going to be a great asset for VMware to leverage across many venues and channels.
Make Infomercials That Don’t Suck
Videos developed across multiple business verticals that dove deep into the technical to create stories from the abstract to teach key concepts to a variety of IT professionals.