First Person got the chance to engage with a brand new client through an old friend, Jeff Rennaker, formerly of Symantec. On his own as a freelance producer, he brought us a bid to create a linked series of videos for this ambitious tech startup. We ran with limited creative direction and a company still establishing its brand, and invented a playful, crisp 3D world for which to showcase just what the product did.
Chris and Marcello led the team at various stages to develop this ambitious look, complete with flipping tiles, fire, lighting, and memorable 3D character animation by David Towles-Moore. Clever metaphors for data protection permeated the piece, and after it was all said and done we had three new videos to show for Exablox's Launch. We hope to pick up with Jeff and this new client on several more adventures soon!