Imagine the Network

The Power to Transform

AT&T came to First Person to create a high level strategy video that described the essence to their next generation network.

After several conceptual iterations, we decided that the core image would be a very robust global network.  An image that looked incredibly stong and rigid, but turns out to be flexible, dynamic and responsive.

The story goes through a series of visual metaphors where the core image transforms to meet the customer need: Telepresence, Virtual Networking, Dynamic Resource Scaling and Security. Finally, returning to the robust global structure that makes this all possible.