Imagine the Network
The Power to Transform
AT&T came to First Person to create a high level strategy video that described the essence to their next generation network.
After several conceptual iterations, we decided that the core image would be a very robust global network. An image that looked incredibly stong and rigid, but turns out to be flexible, dynamic and responsive.
The story goes through a series of visual metaphors where the core image transforms to meet the customer need: Telepresence, Virtual Networking, Dynamic Resource Scaling and Security. Finally, returning to the robust global structure that makes this all possible.