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Easier said than done.

Aruba Networks, a Silicon Valley company that provides next-generation network access solutions for the mobile enterprise, asked First Person to help develop their MOVE campaign. MOVE, an acronym for their Mobile Virtual Enterprise (MOVE) architecture, unifies wired and wireless network infrastructures into one accessible solution. For the campaign, First Person produced a series of campaign videos called “Good Move, Bad Move” which feature main character Michael, an IT Helpdesk employee. Each scene in the video series shows what happens to Michael when companies choose to take advantage of Aruba Networks and what may happen if they don’t. Aruba’s products and benefits are featured in each comedic promo video, and all of the “Good Move. Bad Move.”


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