Let the doctor come to you
Pager came to First Person to help bring the Pager story to life. They needed prospects to go past looking at the site and download the application. After a discovery process, we honed in on the target demographic: digitally connected moms. Next we set about coming up with a simple visual story of how Pager could solve an everyday problem for a busy mom.
We interviewed a group of connected moms and found a common story that resonated: Dealing with life’s daily tasks while having a child with a fever of 102. Do you pack up both kids and rush off to the urgent care? What if a doctor could come to you?
Director / Writer team Emily Miller and Michael Sugrue helped us bring the story to life.
The Result: This overview video has driven a 2x increase in conversion from viewing the site to downloading the application.