First Person was charged with getting users to sign up for OpenDNS for the first time. Once they do, they are hooked by the simplicity and effectiveness of their product. Their confidence in their technology, along with their history, gives them an understated swagger and we wanted to embody that attitude in the character of an IT security expert called, "Edward".
Edward has brought his office to the fertile ground of the network security promised land – OpenDNS. He runs the show the way a benevolent king would look after his kingdom. Sure his co-workers slip up one, two, or ten times a day and give away the keys to the castle, but OpenDNS lets Edward wash the frustration away.