Details Matter

Creative Director, Michael Litchfield, came to us to help Doremus create a web spot for Logitech via the premise: Details Matter.  After a couple of rounds of storyboards, we hit a truly simple and elegant concept, creating a visually "detailed" business conversation that highlights how the new office requires the resolution and fidelity of the Logitech webcams.

We decided to create the entire shot as a continuous pull-out from the laptop of the participant in the conversation – tracking along the way all of the product features and benefits to physical objects being shared in the conference.

The elegant execution and simple style really drove the business message home.