Launching a Startup

Building a startup is no easy feat, but First Person has been helping several meet their MVP goals by lending our expertise in user experience and our ability to develop a well designed, working product.

Nick Paranomos, CEO of Apptourage approached First Person to help realize a desire to make a platform that allows designers and developers the ability to test their user interface designs with anonymous users, getting valuable feedback before any code is written. First Person would be in charge of creating the brand identity, as well as taking over the entire process of creating a working application, including user experience and design, as well as development.

Working directly with the founding team of Apptourage, First Person helped brainstorm a big picture view of the platform’s future. We then researched and planned the best path to start down: a web application centered around screen-based testing with hit maps and the ability to track the amount of time for users to successfully complete a goal. We wanted to not only get the project off the ground, but also ensure adaptability into the future with the capability of adding more features quickly. From there, we worked on the two sides to the experience: the necessary components for testers to complete tests and get paid doing so, and the test creation and analytics dashboard for designers and developers.

The alpha launch of Apptourage saw early success with interest and feedback from real companies, as well as real-life testers completing tasks quickly. With more insight into how the platform was performing, we endeavored into a beta.

Alpha Launch

Branding, UX, and Design
App M1 01

Clear Calls to Action

It was very important to differentiate the two ways to use the app, as a tester or as a test creator. The homepage focused on these two paths equally.

App M1 02

Designing for Mobile

Because the application was originally conceived for testing mobile applications, having a responsive application available from any device was a must.

App M1 03

Hit Maps

Our original dashboard showed how many hits were successful on 1st, 2nd, or 3rd try. We also tracked how long it took users to successfully meet the target of the screen.

App 01 Logo
App 02 Color
App 03 Logo
App 04 Ux
App 05 Ux
App 06 Wires
App 07 Design

Final Logo

App Logo 01

App Logo 02

Beta Release

More Features & Enterprise Structure

The beta release of Apptourage development focused on not only improving the platform, but also restructuring to allow enterprise plans for added value to companies wanting to use the application without breaking out their credit card every time they created a test. Also, the ability to bring private testers to the platform was implemented, allowing companies to test with only the user base they desired, instead of public testers. Based on real feedback of what companies could really use in order to test their UI, we added functionality to create tests with multiple screens as a flow. We also added A/B testing so that designers could compare UI against each other directly. More analytics about the performance of tests was exposed to creators in the dashboard with newly designed, easy to view graphs.  

Apptourage is still developing, but has had early success, with tests being completed within minutes of posting, showing an eager user base ready to earn money by giving designers meaningful feedback about their interface design.

App M2 01

Multi-Screen Flow

Allowing for multiple screens in a flow allowed us to show user drop-off throughout the test, quickly revealing problematic UIs where users got lost. Creators could see the success of the test overall, as well as how individual screens performed. With A/B testing as well, designers and developers could see how different flows compare.

App M2 02

Designing for More Data

With new ways to test, came new data. We designed to show test creators meaningful results easily, transforming what was previously raw statistics into easy to understand graphs. We also allowed the ability to filter based on markers such as age, device used, and more, to give better insight on how tests perform across demographics.